Positive action is very often a misunderstood or misrepresented term. Unfortunately, some still talk of it as a deliberate act by Human Resources to recruit more ethnic minority staff into an organisation. Its misunderstandings such as this that show positive action must not be confused with positive discrimination, which is illegal.
Positive action is where you identify that your workforce is under represented in a specific area and do something about it. For example, as we have seen in recent years, many UK Company boards are under represented by women and companies have taken positive action to address this. Positive action in this case could be to promote board vacancies specifically to woman in the organisation, or to have a leadership programme for board members of the future that actively encourages participation by woman. However, you will notice that the example above does not dictate that UK Companies hire only woman and discriminate against male applicants to solve the issue – which would be illegal – it simply asks that we make the effort to involve woman, promote our board vacancies to woman and encourage them to apply. Though, it’s worth noting, despite much work to improve the representation of women on the boards of UK Company’s it has done little to increase representation of women of colour in these roles. As such, further work is still needed in this area for boards and governing bodies to be truly representative of the community we serve.
As such, positive action can be defined as the voluntary actions an employer takes to address an imbalance of opportunity or disadvantage that an individual with a protected characteristic could face in the workforce. Positive action can be used wherever your workforce is under represented or is not reflective of the community it serves including (but not limited to) age, disability, ethnic minority, LBGT+ or gender.
A good example of where positive action can look to redress an imbalance is in construction industry where there are only 3 female apprentices for every 98 male apprentices. As such, positive action here might be to better promote the construction industry to girls in schools and other educational settings, or to show progressive imagery on construction industry posters and advertisements which show woman in construction roles.
I often hear senior leaders actively supporting the business case for diversity in the workplace but I don’t always see an effective strategy of positive action to meet the business case. Diversity is the celebration of the differences between us and valuing the how those differences make our workforce stronger. Diverse experiences can lead to diverse solutions in the workplace. If you hire the same type of people all the time you will get the same outcome all of the time. As such, ensuring your business has diversity in its workforce can ensure that you have diverse solutions amongst your staff.
The first challenge then is to know where your workforce lacks diversity. The only way to do that is to examine the make-up of your own staff and ask yourself the following question: does your workforce represent the community it serves? But this is a big picture situation. We need to examine the context of the community you serve. For example, if you generally serve a region of the UK then you need to look at the make-up of that region. If the latest Government Census indicates that the population of that region predominately – say 95% – identify as being ethnically white British then how does your workforce compare? Again, you can look at gender and establish what percentage of the community is female and what percentage are male and compare that to the make-up of your own workforce. The same applies to those members of the community who identify as disabled or LGBT+. Only when you know the make-up of the local community can you identify what aspects of diversity you actually need to improve.
Subsequently, only when armed with this knowledge can you then look to positive action to help recruitment build you a more diverse workforce.
JD
(Photo by Rich Fury/Getty Images for GLAAD)







